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BLOC is an experimental attempt to address the issue of split attention problem in interactive cinema.

Interactive cinema tries to give an active role to the audience by the use of technology through which they can interface with the movie. The existing modes of interface like remote control devices and touch screens have proven to create split attention problem reducing the engagement of the viewers due to the extra cognitive load on making a conscious decision. This project proposes head tracking which is an unconscious act as a new mode of interface for interactive cinema. Split screen editing technique has been adopted to explore and study this mode of interface further. The stories were experimented based on two different narrative styles.

Team members: Sures Kumar, Promila Roychoudhury Acknowledgments: Jignesh Khakhar, Mayank Loonker, Ujjval Panchal